Pricing starts at $29/month for up to 1,000 subscribers and goes up incrementally from there.
Some users have asked what the difference is between OptinMonster and ConvertKit and why they need both. For more information, check out this post on OptinMonster vs. ConvertKit and which is best to grow your list.
Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. You can also add new subscribers to specific segments using Mailchimp Groups + OptinMonster.
Mailchimp has a free plan for up to 2,000 subscribers making it the best free email marketing service.
However, if you want to use autoresponders or any other powerful feature, then you will have to switch to a paid plan. Paid plans start as low as $10/month and can go up to $30 for 2,500 subscribers. The bigger your list size, the more you’re going to pay.
MailerLite allows you to create responsive emails and autoresponders with A/B testing capability built in. You can also send targeted emails to specific subscribers.
Besides the providers listed above, you can also look into ActiveCampaign, which is a full-fledged suite of marketing tools.
Once you have your optin form and your email marketing service in place, you are ready to start building your email list and making sales!
Most marketing experts will tell you to build an email list. But what they don’t tell you is that your email list will not be as effective without proper segmentation.
Email list segmentation is the process of breaking your subscribers into smaller groups based on specific criteria so that you can send them more personalized and relevant emails.
Rather than blasting every email to your entire email list, segmentation lets you send certain emails only to those subscribers you think will be the most interested in that content, resulting in higher conversions.
Segmenting your list is proven to increase your email open rates, boost your click-through rates, and decrease your unsubscribe rates. That’s why smart email marketers use segmentation to drastically improve the effectiveness of their email campaigns.
Once you’ve “tagged” your subscribers into different segments, you’ll be able to send really powerful autoresponders, a series of emails that get sent out automatically based on certain conditions, that you can use to nurture your leads and make sales. We’ll talk more about autoresponders in the section on automation.
Segments make it so much easier to know what subject lines and messages to write that will entice the users to open and engage with your email campaigns.
UAE B2B Email DatabaseThe goal with segmentation should be to find out how did the user get on your email list in the first place?
Did they purchase a product? Visit a specific page? Download a specific lead magnet?
There are many different ways to slice and dice your list into segments. Here are a few ways to get you started:
New subscribers: send new subscribers a welcome email or a welcome series.
Preferences: subscribers who want to hear about blog posts vs. those who only want sale notifications.
Interests: subscribers who like classical music vs. those who like pop.
Location: notify subscribers who live in the area about your local event.
Open rate: reward your more engaged subscribers with a special offer just for them.
Inactivity: remind subscribers who haven’t engaged for a while of the next step you want them to take.
Lead magnet: send targeted emails based on the topic of the lead magnet that they opted-in for.
Shopping Cart Abandonment: remind subscribers who put items in their cart that they haven’t checked out yet.
These ideas just scratch the surface of what you can do with email list segmentation. For even more ideas, check out 50 Smart Ways to Segment Your Email List Like a Pro.